Are you always seeking for new ways to get the most of your advertising budget? Imagining a future of paid advertising with a good return on investment (ROI)? The good news is that the future has arrived in the present.
There will be significant shifts in the near future, and we are aware of how to transform your advertising potential into high-quality leads
John Lee, Head of Evangelism for Microsoft Ads, joined me on the SEJ Show to discuss the future of ad exchanges and their ability to supercharge your potential to thrive with high-performance, low-resource programmatic advertising. Our topic of conversation was “ad exchanges’ ability to supercharge your potential to thrive with high-performance, low-resource programmatic advertising.”
To all of you out there who are SEOs and run websites, this is just a friendly reminder to keep in mind. Your entire network of websites does, in fact, have feeds. An XML sitemap is what you’re looking for. Check to see that it has been updated. Google ads service is able to retrieve it without causing any difficulties in the process. These engines are all driven by their respective feeds. Additionally, do not be reluctant to input the RSS feeds associated with the various categories of your site into the search console. You should do the same thing within Webmaster Tools on the Bing side. The search engines have become highly user-friendly towards feeds. This should be your course of action. Additionally, from an advertising point of view, this is the way to go.
Unlocking the Secrets of First-Party Data in Light of the Recent Ban on Third-Party Cookies
Cookies from third parties are going the way of the dodo, yet your deep data relationship to your future audience is not completely severed.
This change to first-party data enables you to pinpoint and own the valid preferences of your audience, providing you better control over your content strategy, customer experience, and marketing journey. You may make this shift by following the steps outlined in this article.
Cookies placed on a user’s computer by the website itself, known as first-party cookies, are now the key to a flawless user experience and increased conversions.
But how can you convince the people who have subscribed to your email list to talk about their preferences with your company?
How are you going to collect the information that you require to personalise their experience?
This episode of the SEJ Show, I was joined by Ann Handley, Chief Content Officer at MarketingProfs and best selling author featured in the Wall Street Journal. Ann will provide you with proven techniques to harvest first-party cookies
You’ll discover how to engage with your audience, how to run relevant marketing efforts, and how to cultivate your owned audience to the point where they convert by listening to this episode. You may listen to it wherever you like—on YouTube, Apple Podcasts, Google PPC, Spotify, or any other platform.
When I consider the cookie or the concept of a post-cookie world, as well as when I take a more comprehensive look at what’s going on in digital marketing, I believe that we have the opportunity to not think about the death of cookies as if it were death (in some ways, it is death because we’re losing access to bits of data from third parties), but rather to reframe it as an opportunity to reboot our customer relationships.