“Affinity,” “weight,” and “time decay” are aspects of an algorithm that work in conjunction to determine which people will view your post in their feeds.
Let’s take it apart a bit more
The Facebook person’s “affinity” with your page is determined by how frequently and how they interact with your page. The more often a person likes, shares, likes, clicks, and shares your posts, the more your profile and your business will appear on their target Facebook followers uk timeline.
Weight is the measurement of the worth of a blog post, depending on the type of post it. For instance, posts that contain images, links, or videos might have more value than posts that do not. If that wasn’t difficult to track, weight rises when users interact with a blog post. Thus, a post with an image that has gotten many comments or likes could be more weighted than a photo-only post that had zero engagement.
Facebook posts are less valuable as they are the passage of time. The longer the post is active and the more frequently it’ll be seen in the Feeds of users who have liked your company’s page. (That’s why sharing content with friends can be an effective tool within your Facebook marketing arsenal!)
How do you be strategic about your content in the face of an algorithm?
Facebook offers not only the most famous content but also what its algorithms predict you will enjoy. The same goes for your friends too.
Although the fundamental elements of the algorithm stay unchanged, they are subject to change and adjustments as time passes. This is a significant reason why companies don’t believe that Facebook can be a trusted method to get organic traffic!
However, one thing has remained constant over the decades: Facebook has always loved “high quality” content. (And they’re fine when you share high-quality content any time!)
Understanding your audience and what they prefer in their content – as well as the content they engage with most often – and serving that content to them is the foundation for”the “high quality” content bar.
Therefore, it’s vital to be familiar with Page Insights as well as ask these crucial questions before posting:
- Are there patterns when your status updates receive the most interaction or reach?
- Are certain kinds of updates or even updates regarding specific subjects perform better than other types?
- Does what you’re sharing affect how many people view what you’re posting, both at present and shortly?
- Do you think people want to share your news with their contacts or suggest it to others?
How do I get more views on my company’s posts on Facebook?
The use of promoted posts may yield tremendous benefits; however, most Page posts appearing in an individual’s Feed are natural. (Curated by Facebook’s algorithm in the end, but not organically sourced from Whole Foods!)
In reality, the more pages one likes, the greater likelihood that the Page posts they view are natural.
If you’re looking to pay money for advertisements or advertising to market your content, Here are some tips that you could do to enhance the way you utilize your Facebook Page to gain more people to see your posts without cost.
Make irresistible content available to your friends
It’s a lot easier said than done. However, people can discern when you’ve thought into your blog post and didn’t. Content that is engaging and pertinent has greater “weight,” so share content that catches the eye and entices people to share and leave comments.
Include images in every Single Post.
Selecting a striking picture to accompany your update could be a significant factor in shareability.
Encourage followers to interact through the content you post!
Since the basis of your “affinity” depends on creating relationships with your followers, encouraging them to follow, like, comment, and share your content increases the likelihood that they’ll do it! The more likes you get, the greater chance you’ll increase your “affinity” with each user.
Answer faster Facebook Messenger inquiries faster.
You might notice that your most popular business pages will show users how fast they can get back to them through Messenger. It’s been proven you can respond to Facebook messages promptly will increase the trust of customers – and it’s also an excellent way to show your appreciation!
Ask questions and engage fans!
Questions could be relevant to your field or even to current subjects. An excellent example of an industry-specific inquiry could be “If you could only ask a life coach one question for free, what would it be?” or “What’s an app most people haven’t heard of that, you love?” These questions inspire creativity and personal thoughts, which are usually helpful in starting conversations.
Include a call to action in your blog posts
Are you looking to ignite the (virtual) spark for your readers? A simple request to end your post could be the spark you’re looking for! Do not be reluctant to encourage your readers to target Facebook likes uk, like, or share and even leave comments on your blog posts.
The most important thing is to post, and frequently!
There’s no way to prevent your posts from going out of style. However, by posting several times throughout the day, you’ll be in your followers’ feeds without worrying too much about the dreaded “time decay” eating up your Facebook good positive karma.