A website that does not rank well in search engines such as Google is analogous to a motorbike that would not start.
No matter how well-written or well designed your website may be, if it does not perform well in Google’s search results, you will not see any returns from your marketing efforts.
There is a wide variety of potential explanations for why a website could not score highly in the search results provided by Google. In this piece, we will explore five of the most significant reasons why Google is not ranking your website, and we will also go through how you may remedy the problems that have been identified.
What Could Be Causing Your Website to Rank Lower on Google (And How to Fix It)
You Are Not Maximizing Your Performance At All
The fact that most websites are not optimized for any keywords or themes at all is the primary reason why they do not rank well in Google search results. If your website isn’t optimized for anything, how are visitors supposed to discover it in the first place?
To improve your website’s visibility in search engines like Google, focus on a few of keywords that are pertinent to its content. If you don’t do this, you won’t get any search traffic at all. It can be summed up like that.
How Can We Resolve This Problem?
Here are a few effective strategies that you may use to improve both your website and its contents for higher results in search engines.
It is important that the content of your website be optimized for featured snippets, since Google is beginning to place a greater emphasis on featured snippets. Google has devised a structure called a featured snippet that gives consumers a succinct and direct response to the inquiries they have typed into the search engine.
In this manner, customers will be able to receive a general notion of the results of their search query without having to click through to a particular result on Google’s search results page. It is a time saver for those who use Google to search, and roughly 26 percent of all clicks will be produced to the page that ranks number one if it has a featured snippet.
According to Ahrefs, 99.58 percent of the highlighted snippets are already positioned inside the top 10 of Google’s results.
Therefore, if you want to rank for highlighted snippets on Google, you must first get one of the top ten places in the search engine’s organic results. To get into the top page of Google, you need to begin selecting Services SEO with low levels of competition, generate content that is both original and highly engaging, and construct quality links, among other things.
You Are Not Constructing Any Backlinks
Did you know that when Google ranks a website, the company takes over 200 different variables into consideration? There are really 200 different ranking variables that Google uses to decide the order of search results.
There are around 200 criteria that go into determining a website’s rating, but the two most important ones are keywords and backlinks.
- Content
- Backlinks
Having great content helps but backlinks are essential for any website to build authority. You need to build high quality backlinks to your site and also keep an eye on your website’s backlink profile to remove toxic backlinks.
Your Website Is Moving At A Snail’s Pace
Websites that take a long time to load not only have a negative impact on conversion rates, but also on overall search rankings, since Google places a high premium on page load times.
Google takes into account the speed of your website when rating your site, and if you’re having trouble getting your site to rank well in Google search results, it’s possible that the primary culprit is the speed of your website.
According to research that was carried out by Akamai, forty-seven percent of individuals anticipate that a web page would load in less than two seconds, and forty-percent of individuals will click away from a web page if it takes more than three seconds to load.
Examine The Mobile Iteration Of Your Website
Not only is responsiveness to mobile devices included as a ranking factor by Google, but the number of people using smartphones is growing every single day. If your website is not yet optimized for mobile use, you are likely to miss out on a significant number of clients and conversions in 2019.
Check that your website displays properly on all mobile devices, including your iPhone, Android device, and even tablets. Here are a few perks that come along with having a mobile-responsive design for your website, in case you were still wondering why you need one.
There Is A Possibility That Google Has Penalized Your Website
It’s possible that your website has been hit with a Google penalty if you’re following all of Google’s recommendations but still aren’t seeing any improvement in your search traffic or results. Around five hundred new features are introduced each year by Google in an effort to enhance the user experience.
It eventually leads to a large number of websites being penalized whenever a new update is sent out by Google, such as the Panda or Penguin upgrades. A negative effect on a website’s search results as a direct result of changes made by Google is referred to as a Google penalty.